Flexible talent acquisition, on your terms

Recruiting help with

Recruiting help with

main-character energy.

main-character energy.

main-character energy.

For the roles you can’t afford to get wrong.

Senior, project-based recruiting capacity for growing companies that want thoughtful hires, without the traditional placement fee.

Talk through your hiring plan

Limited concurrent searches

Every search gets senior attention

01 / What I do

Recruiting capacity that flexes with the work.

Project-based searches

Take ownership of a defined search from kickoff through an agreed handoff, calibrated, clear, and candidate-first.

Project-based searches

Take ownership of a defined search from kickoff through an agreed handoff, calibrated, clear, and candidate-first.

Recruiting sprints

Bring focused senior momentum to a priority role, hiring push, or business-critical moment.

Recruiting sprints

Bring focused senior momentum to a priority role, hiring push, or business-critical moment.

Flexible recruiting support

Add experienced recruiting capacity when you need it, without adding permanent headcount or committing to a traditional agency model.

Flexible recruiting support

Add experienced recruiting capacity when you need it, without adding permanent headcount or committing to a traditional agency model.

02 / Where I do my best work

Professional, corporate and leadership searches where the right hire takes more than posting a job.

My background combines agency recruitment, in-house talent acquisition and senior marketing leadership. I’m particularly strong in searches where the brief needs nuance, the candidate pool is not obvious, and finding the right person requires proactive sourcing and thoughtful candidate engagement.

Marketing and communications

Digital and ecommerce

Creative and brand

Customer-facing and commercial roles

Project and selected technical roles

Professional and corporate roles

Manager and Director-level leadership searches

03 / How engagements work

A simple structure. No junior hand-offs.

01

Scope the moment

We clarify the mandate, the decision-makers, and what great looks like before the work begins.

02

Run the search

You get an embedded recruiting partner: strategy, outreach, process design, and honest signal.

03

Land it well

We keep the process moving, treat candidates like people, and finish with a decision everyone can stand behind.

Ali Williams, Founder of Main Character Talent

Direct, senior, and intentionally selective.

04 / Founder profile

Ali Williams

Ali Williams

Founder & Independent Talent Acquisition Partner

5+ years of full-cycle agency and in-house recruiting, with proactive sourcing for hard-to-fill professional searches.

A previous career in senior marketing leadership brings sharper briefs, stronger narratives, and better judgment. Clients work directly with me, and I intentionally take on a limited number of searches.

05 / Pricing approach

No traditional placement fee. No surprises hiding in the fine print.

No traditional placement fee. No surprises hiding in the fine print.

Engagements are scoped by search or by defined weekly recruiting capacity, with clear boundaries from the start. You pay for experienced recruiting support, not a percentage of someone’s new salary.

Let’s talk scope

06 / Contact

Need another main character on the team?

Tell me what’s moving, what’s stuck, and where your team needs more recruiting bandwidth. I’ll come back to you directly.

hello@maincharactertalent.ca

Main Character Talent

Independent recruitment capacity for growing teams.